Jag Jassel

I've sat across the table from federal ministers, ASX boards, and Fortune 500 technology buyers.

I've also sat across from founders, agency owners, and operators trying to figure out why their pipeline keeps stalling.

Same problem. Every time.

The enterprise side:

25 years in technology sales across IBM Consulting, Oracle, and leading ANZ consulting firms. C-suite engagement. Multi-GSI, multi-hyperscaler deal environments. Full commercial accountability end to end — win strategy, partner alignment, commercial negotiation, contract execution.

Deals closed include a $50M federal government transformation, a $38M SAP cloud migration, a $30M Queensland Government and Health portfolio, a $20M data centre exit, and a $12M competitive cloud RFP.

Enterprise clients include Telstra, NAB, Rio Tinto, Bunnings, Department of Defence, Victoria Police, and Bega.

The operator side:

Before returning to enterprise I built and ran Jassel Media — a B2B marketing and advisory business scaled to $240K per month. 700+ clients. 65 industries. 300+ ad accounts. $20M in client ad spend managed and deployed.

Then I taught what I had learned. 1,300+ professionals went through my paid programs. Hundreds of hours inside their businesses watching operators apply structure in real time.

That combination — closing at enterprise level, building at SMB level, and teaching it to over a thousand people — gives you a very clear view of one thing.

The $50M government deal and the $50K agency have the same root cause when they're struggling.

No structure underneath the sales activity.

What I do today:

I work with B2B companies as a fractional sales leader and advisor.

I step in and run the sales function — pipeline discipline, forecast accuracy, deal stage clarity, team structure, and coaching Account Executives.

The full operating system underneath the revenue engine. Built, installed, and running.

I also build infrastructure for the fractional executive space through FractionalPractice.com. Fractional work is not freelancing. Most people treat it like it is. I'm building the standards, methods, and formation systems to separate the two permanently.

I speak at events on enterprise sales, revenue structure, and operator mindset.

If you are building something serious and the revenue engine isn't keeping up — I'd like to hear about it.